THE 15 SECOND PRINCIPLE:
Short, Simple Steps to Achieving Long Term Goals
by Al Secunda
The 15 Second Principle is full of practical and powerful wisdom.
With powerful illustrations that drive home his points, Al Secunda
entertains as he performs. I couldn't put this fabulous book down.
I highly recommend it.
-- Jack Canfield, Co-author, Chicken Soup For the Soul
Your dreams are just seconds away! Stop letting them pass you
by. If you've ever thought about doing something challenging in
your life, but just didn't know how to get started, or how to
follow through, it's time you read The 15 SECOND PRINCIPLE: Short,
Simple Steps To Achieving Long Term Goals (Berkley, May 1999).
Secunda offers a simple, inspirational, and powerful process to
help us actualize our dreams.
The 15 Second Principle is based on the premise that "either
we don't really care about our dreams, or we are scared to death
of them." To help us find the answer, Secunda created The 15 Second
Dream Agreement. By committing to spend a minimum of 15 seconds
a day on a dream project, we immediately get to see how passionate
and/or scared we are about it. As we take these mini- forays into
our dreams, they will automatically become more of a reality and
less of a fantasy. Because the first 15 seconds of doing anything
is usually the hardest, invariably we will wind up devoting many
more minutes to our dream project.
By signing The 15 Second Dream Agreement, we also promise to
forgive ourselves whenever we don't live up to this seemingly
easy 15 second contract. This "permission clause" creates a nurturing
and forgiving environment within which to operate. Whether we
are looking to change careers, complete a degree, write a novel,
return to school, or learn a new hobby, by signing The 15 Second
Dream Agreement we will slowly but surely take focused actions
and gain momentum in a safe and supportive environment.
"By helping people examine the beliefs and thoughts that limit
them The 15 Second Principle can bring it?s readers more productive,
passionate, and creative lives. These personal stories are universal
-- Deepak Chopra, M.D.
Al Secunda's experience as a consultant, motivational speaker,
workshop leader, and tennis coach, has put him in contact with
some of the world's most fascinating people. In The 15 Second
Principle Al generously shares the masterful lessons and inspirational
tales he directly or indirectly learned from: Diana Ross, James
Coburn, Joe Montana, Berry Gordy, Alexander Godunov, and even
Need someone to blame for not achieving your dreams? Secunda
suggests that we blame Pat. Who is Pat you ask? Pat is our selfish
Siamese twin who continually steers us away from the things we
care about the most. If you are not getting to where you'd like
to be in life, it's because you are letting Pat's desires and
opinions (which are always the direct opposite of yours), run
the show. Pat's mission is to have you experience a multitude
of painful disappointments, negative emotions, and limiting beliefs,
so that you will decide to give up all of your hopes and aspirations.
To counter-balance your sibling's intentions, your mission is
to apply The 15 Second Principle and disappoint Pat at every opportunity.
Instead of being intimidated by major obligations, long term
goals, or secret wishes, Secunda's approach gives us the freedom
to take these brief and emotionally palatable actions 15 seconds
at a time. The potent nature of mini-actions is that, when done
often enough, they will produce momentum, freedom, and self-confidence.
This, in turn, will produce mini-breakthroughs in a variety of
areas. If the strength of a process is in its simplicity, then
The 15 Second Principle is destined to help many people for many
years to come.
"These charming stories and life-distillations bypass the intellect
and go straight to your heart and soul. The 15 Second Principle
offers tools and support to help you unleash your courage and
reach the outer limits of your hopes and dreams."
-- Buzz Aldrin